08 SEMA Coverage


My feet have recovered, my neck is almost back in line, but my eyes are still big.  The SEMA show this year was another great showing of the automotive industry and its aftermarket capabilities.

For those not familiar with SEMA, let me bring you up to speed quickly.  SEMA, Specialty Equipment Manufacturers Association, is a group that serves the $36.7 billion automotive specialty-equipment industry - from doing research projects on trends to giving business to business solutions.  The SEMA Show is held during the first week in November and is the premier automotive accessories trade event in the world. The event is closed to the public, but offers the industry and media an opportunity to see the new releases for 2009 and early releases for 2010.

Only Las Vegas can house such a convention that is spread across multiple buildings.  There are over 2,000 exhibitors filling over one million sq ft of exhibit space and 125,0000 attendees bumping into each other in the aisles.

I know there is a mileage count somewhere for the person that walks the entire show.  It is something totally ridiculous.  And I will have to say I came pretty close to being able to see it all in four days….but not quite.  There was so many great new products to see and talk about that our pace got cut down as our conversations got longer.

It was exciting to walk the off road hall that had side x side products oozing out of each booth.  Mike and I took notes on each and will be bringing you more detailed information in the magazine.  The diesel performance hall had some great new gadgets.  The tool section had some really neat new tools that are must haves and will show up in our Garage issue (trust me, if I think they are cool, I know you will think they are must have’s).  The audio/video section was booming out the tunes and in the mix we found some gadgets that will make being on the trail more fun.  The main hall was all of your big boy corporations, and it took a little to sort through them, but with talking came the introduction of the side x side product that they had in the back corner or not even displayed.  The tire and wheel building was the last building to run through (by then my roller bag needed new wheel bearings!)  and we found a couple new wheels and tires that are ready to hit the market.

I took a lot of pictures for you.  Some are of new products that you will see featured in the magazine, others are of really exceptional vehicles that lined the inside and outside of the halls.  There was no lack of chrome or color, but interestingly the flat paint is the newest trend – and not only black but reds and oranges too.   Enjoy…and look to the New Product section of the magazine for more coverage on the products you need to know about.

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